What is Search Engine Marketing?
Search engine marketing or SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search engine optimization (SEO), paid placement and paid inclusion.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via organic search(Natural Search) results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
What is PPC (Pay-per-click) or Paid Placement?
Paid placement or pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown.
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What is Paid inclusion?
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.