Google Ads management.
More focus on the customers worth winning.

Yes. I review the history, conversion actions, search terms and recent changes before recommending a handover plan. Useful campaigns and data stay in place. I agree what to keep, pause or test with you, so a change of consultant does not automatically mean starting again.

My proposal names the campaigns, markets and responsibilities. The agreed work can include keyword research, negative keywords, ads and assets, bidding and budget reviews, conversion checks, landing-page recommendations and reporting. Feed repairs, website development and video production are separately scoped when needed. You pay advertising spend directly to Google.

I separate the management fee from media spend. For the advertising budget, I assess likely click costs, your service area, sales cycle, margin and cost of acquiring a customer. We can narrow the first campaign to the strongest offer instead of dividing a limited budget across every service. I quote after understanding the account and the work it needs.

A recorded conversion is not necessarily a qualified enquiry. I check for duplicate events, low-value actions, irrelevant queries, misleading messages and location settings. Then I compare reporting with your sales feedback. Where the CRM and consent setup support it, importing qualified-lead or sale outcomes helps align optimisation with the business.

I choose against the offer, tracking quality, available assets and budget. Search gives us a focused starting point for active buying intent. Performance Max can broaden delivery across Google channels, but it needs useful conversion goals and an explicit role alongside existing campaigns. I check overlap and business outcomes before recommending expansion.

Yes. I can scope paid Shopping campaigns alongside feed and Merchant Center work. Product identifiers, variants, pricing, stock and destination pages need to agree. Free product listings are a separate opportunity, not a benefit you have to buy through Ads. My Google Shopping service covers the feed and listing side in detail.

I use AI to assist with search-term grouping, ad ideas and analysis, then review the output against your offer and policies. Smart Bidding, Performance Max and eligible AI Max features need accurate goals, suitable assets and monitoring. I agree test limits and review evidence before broader changes; confidential customer data and credentials do not belong in public AI prompts.

I can investigate the stated reason, review the website and account information, and help prepare corrections or an appeal where appropriate. I do not create replacement accounts to evade enforcement. Verification and reinstatement are Google decisions; requirements for regulated products also depend on the market you advertise in.

Your business keeps ownership. You grant appropriate user or manager access instead of sharing a password. Billing stays with you, and we agree approval limits for changes. At handover I document the work and outstanding priorities so your team can continue with access to its own history.

Yes. I review the conversion setup, duplicate tags, event definitions and the connection between Google Ads and GA4. Enhanced conversions and customer-data uploads must follow Google policies and applicable consent requirements. I coordinate with your website team and privacy adviser; hashed data or Consent Mode does not remove those responsibilities. See my analytics consulting for wider measurement work.

I agree review milestones around your sales cycle and conversion volume. Initial checks cover delivery, search relevance, tracking and obvious waste. Judging acquisition cost or return needs enough meaningful outcomes, not just several days of clicks. I explain what has changed, what we can infer and what still needs testing.

Yes. You can choose a focused account assessment, launch support or consulting for your team. We agree the deliverables, meetings and implementation responsibilities before work begins. For advice across several paid platforms, see my PPC consulting service.