FRAMEWORKS & METHODOLOGY
I use these methods to connect the business problem, the evidence, the work and the review. They help explain why a task matters and what we need to check after it is done.
Understand the problem before choosing the work
Connect recommendations with implementation
Review what changed and what needs attention
Himanshu Swaraj
Direct investigation, implementation and review
18 years in search marketing
Practical judgement behind the work
TWO GUIDES, DIFFERENT JOBS
DAAOMI explains how I organise AI search work. SF AI Score explains how I organise the observations used to assess visibility. The guides provide the method; a project proposal defines the work I will deliver.
Use this guide to understand the sequence from business context and investigation to improvements, monitoring and the next decisions.
It explains Discover, Analyze, Audit, Optimize, Monitor and Improve, with the role of each stage.
Read the DAAOMI guideUse this guide to understand visibility, mentions, recommendations, evidence, platform coverage and how the business is described.
It is currently a conceptual assessment framework. The guide explains the dimensions and interpretation; it is not an automated scoring tool.
Read the SF AI Score guideDAAOMI™
I use the sequence to keep the business context, investigation, implementation and review visible. The scope and priorities depend on the business, its evidence and the resources available.
01 / DISCOVER
Confirm the offer, customers, markets, current problems and the result the business needs.
02 / ANALYZE
Review relevant searches, AI answers, competitors and available information before deciding what they suggest.
03 / AUDIT
Check technical access, pages, business facts, supporting evidence and measurement within the agreed scope.
04 / OPTIMIZE
Apply the agreed changes to the website and accessible information, recording what was completed.
05 / MONITOR
Keep dated observations so later findings can be compared with the starting point and changes made.
06 / IMPROVE
Review the findings and business feedback, then refine the next priorities and checks.
SF AI SCORE™
A business can be named without being recommended. A page can be cited without bringing a visit. An answer can mention the right business and still describe its services incorrectly.
I record what appeared, the context and the evidence needed to interpret it.
The assessment framework helps organise those findings before deciding which issues need attention.
The framework describes six dimensions. It does not currently publish a universal numerical score or a validated weighting model. The guide explains how to interpret the observations and their limits.
Explore the Assessment GuideAN ASSESSMENT RECORD
The question and experienceRecord the wording, product experience, date and relevant conditions.
What appearedDistinguish a mention, description, source link and explicit recommendation.
Accuracy and supporting evidenceCheck the business facts and the visible sources available.
Comparison and follow-upExplain what needs investigation, improvement or another check.
Example record structure. Actual findings depend on the questions, experiences and evidence reviewed.
MAKE THE RECOMMENDATION TRACEABLE
I record the question, the evidence, the action and the measure used to review it. That gives us a useful basis for deciding what happens next.
A specific business concern, the pages or questions in scope and the information needed to investigate it.
Relevant page findings, observed answers, available reporting and facts confirmed by the business.
The priority, agreed task, responsibility and any access or approval needed for implementation.
The work completed, later checks, measurable outcomes and issues that remain open.
A framework is the structure I use. Your proposal identifies the deliverables, implementation, fees and review points for the actual engagement.
CONNECT THE METHOD WITH THE RIGHT WORK
The method helps organise the investigation. The service scope depends on the problem, the evidence and the changes needed.

HIMANSHU SWARAJ
I use a clear structure to explain the findings, priorities and work. Your market, offer, website, resources and evidence determine how that structure is applied.
You work with me on the decisions and the implementation scope. I distinguish what we observed, what we changed and what still needs checking.
More about HimanshuQUESTIONS ABOUT THE METHODS
Read the guides for the detail, or tell me about the problem you need to investigate.
Discuss your projectThey explain how I organise investigation, implementation and review. DAAOMI sets out the stages of AI search work. SF AI Score organises observable visibility findings for assessment. A project scope defines the actual service and deliverables.
The framework provides a structure. My SEO strategy consulting applies it to your priorities, evidence and resources: which problem to investigate, which work to undertake and how to review it. The same structure can lead to different priorities for different businesses.
Discover, Analyze, Audit, Optimize, Monitor and Improve. The DAAOMI guide explains the six stages and how they connect business context, investigation, changes and later checks.
No. It is currently a conceptual assessment framework for organising observable AI visibility. It does not publish a universal numerical score or a validated weighting model. The SF AI Score guide explains its dimensions and boundaries.
Start with DAAOMI if you want to understand how the work progresses. Start with SF AI Score if you want to understand how visibility observations are organised and interpreted. If you need a baseline for your own business, see the AI visibility audit.
Yes. The discipline of defining the problem, reviewing evidence, implementing priorities and checking outcomes applies across that work. The DAAOMI guide focuses on AI search; the relevant service proposal defines the channel-specific checks and delivery.
I can implement the agreed changes or support your team’s delivery. The proposal identifies the tasks, responsibilities and any specialist development, design, writing or platform access needed.
The guides explain the methods publicly. I quote for the investigation, implementation and review your business needs after an initial scope discussion. The proposal makes clear what is included and what would be additional work.
START WITH THE PROBLEM
Tell me what is happening, what evidence you have and what you want to improve.