SEO, PPC & DIGITAL MARKETING CASE STUDIES
See how I approach search visibility, paid campaigns and enquiry problems in different businesses. Each case study sets out the starting point, the work and the results reported for that project.
Understand what needed attention
See the work behind the outcome
Review the figures in their project context
Himanshu Swaraj
Search strategy and SEO
18 years in search marketing
Direct investigation, planning and implementation
THE PROJECT LIBRARY
These projects cover moving services, fitness, landscaping, real estate and wholesale ecommerce. Open a case study for its business context, work and results. For sector-specific service scopes, see my industry-specific SEO services.
Showing all 5 case studies.
SEO + PPC / Victoria, Australia
Route-specific searches and broad paid-search targeting needed different approaches.
Work coveredRoute pages, search targeting, Google Ads structure and enquiry tracking.
LOCAL SEO / London, United Kingdom
Local discovery needed a clearer path from finding the gym to booking a trial.
Work coveredLocal search alignment, Google Business Profile and mobile trial-booking paths.
SEO / Perth, Australia
Product, use-case and Perth searches needed clearer coverage across the website.
Work coveredProduct and service architecture, local content, technical fixes and quote routes.
SEO / Florida, United States
Listing, area, buyer and seller pages needed a more connected search structure.
Work coveredListing and area architecture, technical fixes, internal links and enquiry tracking.
WOOCOMMERCE SEO / United Kingdom
The wholesale leather-goods catalogue needed stronger technical foundations and product relevance.
Work coveredTechnical SEO, product metadata, loading speed, structured data and UK wholesale search targeting.
Figures above are reported in the individual case studies for their stated project periods. They are historical results, not current performance figures or a forecast for another business. The Prime Hide Leather ranking report dates to around 2023.
PRIME HIDE LEATHER / A CLOSER LOOK
I worked on Prime Hide Leather’s WooCommerce store from January 2022 to August 2023, covering technical issues, product content and UK wholesale search targeting.
The supplied table lists 16 terms. After excluding the two brand searches, 14 terms appear in positions 1–9. The case study includes the original screenshot and the keyword breakdown.
The separate Semrush overview is an estimate with no confirmed capture date or reporting period. I keep it separate from Analytics visitor counts.
Read the full Prime Hide Leather case studyHOW I APPROACH THE WORK
A moving company needs the right route enquiries. A gym needs trial bookings. A wholesale store needs to reach trade buyers. The search work has to reflect that difference.
I investigate the pages, targeting and measurement before agreeing the priorities. Then I connect the implementation with the enquiry or sales path we need to review.
More about HimanshuAgree the customers, markets and type of enquiry or sale the business needs.
Review the search demand, pages, campaigns and available measurement.
Agree the tasks, responsibilities and access, then record the changes made.
Review relevant performance and lead data against the starting point and project conditions.
RELEVANT SERVICES
QUESTIONS
I can investigate similar problems, but the priorities depend on your business, website, customers and available data. I review those before proposing the work.
No. The figures describe the periods reported in the individual case studies. Read each case study for its timeframe and reporting context; rankings and traffic may have changed since then.
No. The work, market, competition, starting point and resources differ between projects. Your scope will define the tasks and review points rather than promise the same result.
Open the relevant case study for its detailed figures and available material. Prime Hide Leather includes the supplied ranking report and a separate Semrush overview, with their reporting limits explained.
Yes. Implementation can be included in the agreed scope. I identify the tasks, responsibilities and any development or other specialist support required before we begin.
Send your website, the markets you serve, the business goal and the problem you are seeing. I will review the scope and explain the next practical step. You can also explore my SEO services before getting in touch.
YOUR NEXT STEP
Share your website and the problem. I’ll help identify what needs investigating and what the work could involve.
