Ecommerce SEO
Ecommerce SEO Checklist: Products, Categories and Shopping Feeds
Prioritise product pages, categories and Shopping feeds around the ranges your business needs to sell.
Read the guideHimanshu Swaraj / Insights
SEO & AI Search Insights
Practical advice on SEO, AI search, ecommerce and local visibility, grounded in the decisions I work through with clients.
By Himanshu Swaraj In search marketing since 2008Recommended guides
5 more starting points
Technical SEO
Crawling and Indexing Problems: A Search Console Diagnosis
Separate access problems, index directives and canonical choices before changing a page.
Website Migration
Website Domain Migration Checklist: Before, During and After Launch
Plan URL mapping, launch checks and monitoring before moving your website to a new domain.
Choosing SEO Support
SEO Freelancer, Agency or In-House: Which Should You Hire?
Compare consultancy, freelance delivery, agencies and in-house ownership against the gap in your team.
Conversion Diagnosis
Website Traffic but No Sales? A Practical Conversion Checklist
Check measurement, visitor intent and the purchase path before paying for more traffic.
Google Maps Visibility
Google Maps Visibility: What to Check Before Chasing Rankings
Review profile accuracy, local relevance and customer evidence without relying on unsupported ranking tactics.
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19 articles
AI Search
What to do when an AI answer gets your business facts wrong
An incorrect service, location or company detail needs an evidence trail. Here is how I would investigate it, correct verified records and track what remains unresolved.
Local SEO
One business, several locations: when separate location pages are useful
The reason to create a location page is a different customer decision, not an empty space in a keyword spreadsheet.
Analytics & Conversions
How to Measure AI Search Visibility: Mentions, Citations and Leads
Measure AI mentions, citations and recommendations separately. Use an observation log, clear denominators and careful referral and lead reporting.
Analytics & Conversions
Google Ads leads are poor quality: what I check before changing the budget
A cheaper enquiry is not always a better enquiry. I connect campaign decisions with what happens after the form is submitted.
Ecommerce
Google Merchant Center products disapproved: how I diagnose the cause
A disapproval is a symptom. I trace it back to the product, the data source or the account before recommending changes.
Technical SEO
Website Navigation SEO: An Internal Linking Audit That Helps Customers
My checklist for connecting important pages through clear menus, contextual links and mobile journeys without overloading the site.
Search Marketing
What Is Search Engine Marketing? SEO and Paid Search Compared
What SEM means in a proposal, how organic and paid search differ, and how I decide whether a business should invest in one or both.
Digital Marketing
How to Get Your Website Noticed by the Right Customers
A channel-selection guide for businesses that need relevant visits and enquiries, not promotion for its own sake.
Local SEO
Business Listing Websites in India: Choose Quality Over Quantity
A selective starting list and a working process for business details, profile ownership and useful local discovery.