Ecommerce SEO
Ecommerce SEO Checklist: Products, Categories and Shopping Feeds
Prioritise product pages, categories and Shopping feeds around the ranges your business needs to sell.
Read the guideHimanshu Swaraj / Insights
SEO & AI Search Insights
Practical advice on SEO, AI search, ecommerce and local visibility, grounded in the decisions I work through with clients.
By Himanshu Swaraj In search marketing since 2008Editorial standards & corrections
Read Industry Updates & Analysis — verified developments and practical implications for businesses.
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Your SEO audit is complete. Who implements the fixes?
A finished audit is not a changed website. Here is how I would agree the delivery roles, brief the work and verify the repair with the…
AI
Google updates spam guidance for shared pages and publishing tools
Google’s 26 October update explicitly covers user-created pages and web apps. What changed, why it matters, and how an AI-app preview illustrates the difference between sharing…
AI Search
What should an AI visibility audit actually deliver?
Before commissioning an audit, I want to know what it will help the business decide. Here is what I would expect in the scope, evidence and…
Local SEO
Your Google Business Profile gets views but few enquiries: what to investigate
Profile views are not enquiries. I would check the service, the contact route and the follow-up before recommending more visibility.
Ecommerce SEO
Which ecommerce SEO problems should you fix before adding more products?
More products can repeat a fault you already have. I would separate confirmed launch blockers from investigations and improvements that can wait.
AI Search
What to do when an AI answer gets your business facts wrong
An incorrect service, location or company detail needs an evidence trail. Here is how I would investigate it, correct verified records and track what remains unresolved.
Local SEO
One business, several locations: when separate location pages are useful
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Analytics & Conversions
How to Measure AI Search Visibility: Mentions, Citations and Leads
Measure AI mentions, citations and recommendations separately. Use an observation log, clear denominators and careful referral and lead reporting.
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Google Ads leads are poor quality: what I check before changing the budget
A cheaper enquiry is not always a better enquiry. I connect campaign decisions with what happens after the form is submitted.