CLIENT REVENUE GENERATED$9,720,200+Independent consulting ยท Since 2008
Talk Strategy

ECOMMERCE SEO CONSULTANT

Ecommerce SEO Services
& AI Product Discovery

Help shoppers find your range.
Give them a reason to buy.

I work with retailers and brands to improve categories, product pages and the data behind their listings. From technical SEO to Google Shopping and AI search, I connect the work with the products you want to sell and the customers you can serve.

Find Compare Buy

18+ years

Search marketing experience since 2008.

200+ campaigns

Successful campaigns across my career.

1 direct contact

Strategy and priorities with Himanshu.

6 connected stages

The DAAOMI improvement framework.

Product photography workspace with a backpack, shoes, bottle and laptop catalogue
FROM CATALOGUE TO CUSTOMERProducts worth finding.
Details worth trusting.
Show Explain Reassure

START WITH THE STORE

More products do not automatically mean more opportunity.

A large catalogue can hide the products that deserve attention. Filters create competing URLs, categories lack purpose, and descriptions repeat the supplier without answering the buyer.

I start with the ranges you can fulfil profitably. Then I identify whether the constraint is discovery, the offer, the page or the purchase journey. That gives your team a practical order of work.

My first question is not how many keywords you want.

Which products matter to the business, and what is stopping the right customers from buying them?

Explore Independent Consultancy →

YOUR STORE + YOUR SALES CHANNELS

Find the right
ecommerce service.

The business goal comes first. The platform determines how we deliver the changes, while Shopping and marketplace services address their own discovery channels.

CONNECTED ECOMMERCE SERVICES

One catalogue.
Four areas to get right.

I can lead a focused project or coordinate the wider plan with your team. Each workstream should support the same product priorities.

Technical & categories

Make the right parts of the catalogue easy to reach.

I map category demand to a usable hierarchy, then check what search engines can crawl and index. A store search box is helpful to customers, but it does not replace crawlable navigation and links.

Discuss This Work →
01

Category architecture

Give each important collection a clear purpose, useful copy and links to the relevant range.

02

Crawl and variants

Review filters, pagination, canonical signals, variant URLs and sitemap coverage.

03

Inventory changes

Agree how temporary stock gaps, discontinued items and genuine replacements are handled.

Products & media

Answer the questions that stand between browsing and buying.

I review priority products against actual purchase decisions: fit, compatibility, materials, dimensions, delivery and alternatives. Titles and markup should describe the same offer the shopper sees.

Discuss This Work →
01

Product detail

Differentiate models and variants with approved facts, useful headings and search metadata.

02

Visual evidence

Plan accurate images, concise demonstrations, alt text and fast-loading media.

03

Buyer confidence

Make price, stock, delivery and returns easy to find; remove misleading or unsupported claims.

Feeds & Shopping

Keep the product source and the store in agreement.

I check the connection between your catalogue and Merchant Center, then investigate errors and missing attributes. A working connector is useful, but it does not settle product eligibility or data quality.

Discuss This Work →
01

Source quality

Check genuine identifiers, variant groups, attributes and update ownership.

02

Offer consistency

Reconcile price, availability, shipping and the correct landing-page variant.

03

Channel readiness

Separate free listings from paid campaigns and assess the supported target countries.

AI & measurement

Make detailed answers useful, then check the commercial response.

I examine the questions buyers ask when they need a product recommendation or comparison. The work connects accessible product facts and independent evidence with a measurable route to purchase.

Discuss This Work →
01

AI discovery

Review relevant shopping questions, product information gaps and the destinations AI results cite.

02

Conversion evidence

Check purchase events, value and attribution before interpreting a revenue chart.

03

Improvement priorities

Compare qualified demand with stock and margin context, then choose the next range to improve.

GOOGLE SHOPPING + MERCHANT CENTER

Open another route
to your products.

Eligible free product listings can bring shoppers to your store without an advertising charge for the placement. I assess your Merchant Center setup, product source and destinations, then resolve the gaps holding the catalogue back.

Paid Shopping has a separate job and budget. I connect feed quality with campaign decisions without presenting advertising spend as a requirement for organic visibility.

Explore Google Shopping Management →
01

Free listings

Eligibility, accurate attributes and a reliable product destination. Service fees are separate.

03

Local inventory

For eligible retailers, connect supported store-level availability with nearby demand.

AI SEARCH + PRODUCT COMPARISON

A detailed shopping question
needs more than a product name.

Which carry-on backpack fits a 16-inch laptop and keeps work items separate from clothes?

A buyer needs dimensions, compartments and evidence of fit.

I improve the information behind that decision: product specifications, useful comparisons, accessible pages and an offer that stays consistent across the store and feed.

AI can help organise research and prepare content drafts. I keep the review grounded in approved product facts, not invented claims or hundreds of near-identical descriptions.

Google includes Gemini among potential destinations for eligible free listings. Availability varies by product and market; inclusion in an AI answer is not something a feed or schema can reserve. Read Google's free listings guidance ↗

CATALOGUE CHANGES + BUYER CONFIDENCE

Protect the details
that make the offer believable.

Accurate product media

Show useful angles, scale and genuine features. Optimise image delivery and video loading without losing the detail buyers need.

Stock and variants

Keep the selected model, price and availability consistent through the page, feed and checkout.

Markets you can serve

Plan country and language targeting alongside currency, delivery, returns and local product terminology.

Claims and customer data

Use approved product claims and a consent-aware measurement process. Legal wording stays with your authorised advisers.

MEASURE THE PURCHASE JOURNEY

Traffic is a starting point.
Not the whole result.

I review product and category performance alongside commercial context. A sold-out bestseller and an in-stock high-margin range should not be judged by the same traffic target.

  1. 01

    Find

    Relevant impressions and qualified visits.

  2. 02

    Consider

    Product engagement and useful comparisons.

  3. 03

    Purchase

    Orders, conversion value and checkout gaps.

  4. 04

    Evaluate

    Margin, returns, stock and attribution limits.

Explore Ecommerce Analytics Support →

DAAOMI FOR ECOMMERCE

A repeatable process.
A store-specific set of priorities.

DAAOMI stands for Discover, Analyze, Audit, Optimize, Monitor and Improve. It takes the first letter of each stage. I use the framework to connect commercial decisions with implementation and follow-up.

  1. D

    Discover

    Agree the ranges, markets and business goals.

  2. A

    Analyze

    Compare buyer demand, competing offers and sales evidence.

  3. A

    Audit

    Inspect templates, product data, navigation and tracking.

  4. O

    Optimize

    Deliver the agreed changes with your team and approvals.

  5. M

    Monitor

    Check search response, listing health and purchases.

  6. I

    Improve

    Use the evidence to refine the next product priorities.

WAYS TO WORK TOGETHER

Choose the support
your store needs now.

A clear starting point

Store Audit & Strategy

  • Priority-range and market review
  • Technical, content and feed assessment
  • Action plan and direct review call
Request an Audit Quote →

A defined delivery scope

Ecommerce Improvement Project

  • Agreed product and category changes
  • Scoped template, data and content work
  • Validation, handover and progress review
Discuss My Project →

Continuing direction

Ongoing SEO & Consultancy

  • Scheduled reviews and improvement cycles
  • Coordination with your delivery team
  • Reporting and updated priorities
Ask About Monthly Support →

Fees are quoted against catalogue size, markets and implementation needs. Advertising spend, paid tools, development, translation and media production are included only where named in the proposal.

YOUR ECOMMERCE SEO CONSULTANT

Work with the person
setting the priorities.

I have worked in search marketing since 2008, across more than 200 successful campaigns. For your store, I bring that experience to the decisions behind the work: what deserves investment, what needs fixing and how we will assess progress.

You retain ownership of your accounts. We agree the access, approvals and responsibilities so your team knows what is changing and why.

Look at the work
behind the advice.

Explore published case studies and their recorded outcomes, then discuss the experience relevant to your store.

See Published Results →

ECOMMERCE CLIENT QUESTIONS

Before we change the catalogue
or commit a budget.

What does your ecommerce SEO service include?

I start with your priority ranges, markets and sales evidence. The agreed work can cover technical access, categories, product pages, internal links, structured data, product feeds and measurement. I identify the templates and product quantities in the proposal, so a catalogue-wide recommendation is not confused with rewriting every item.

Can I hire you as a consultant while my team implements the work?

Yes. I can diagnose the store, set the strategy, write actionable briefs and review the changes your developers or content team deliver. You work directly with me. My SEO consultancy is suitable when you need independent direction rather than a replacement delivery team.

Which ecommerce platforms do you support?

The platform services include Shopify, WooCommerce, Magento and BigCommerce. I check your theme, extensions, permissions and development support before agreeing implementation. Amazon listing optimisation is a separate marketplace service, not a substitute for improving your own store.

Should we improve category pages or product pages first?

I compare demand, current visibility, stock and commercial importance. Categories often serve shoppers comparing a range; individual products answer specific model, feature and purchase questions. The first priority is the page type with a worthwhile opportunity and a fixable constraint, not automatically the one with the most URLs.

Can you help with free Google Shopping listings as well as SEO?

Yes. I can review Merchant Center, the product source and the website information behind eligible free listings. There is no Google advertising charge for those free placements; my service fee is separate. Google Shopping management covers setup, feed optimisation, diagnostics and ongoing management in more detail.

Do we need paid ads to make ecommerce SEO work?

No. Organic search and eligible free product listings can be developed without buying advertising. Paid campaigns can help test demand or support priority ranges when the numbers make sense. I agree budgets and responsibilities separately through Google Ads management, and do not treat paid clicks as an organic SEO result.

Can you make our products appear in AI shopping answers?

I improve the product facts, comparisons, accessible pages and offer consistency that support useful discovery. I also review relevant buyer questions and product-feed opportunities. Inclusion is decided by each platform and can vary by market. An AI visibility audit helps establish what is visible and which information is missing; it does not buy a recommendation.

Will you use AI to write all our product descriptions?

Not as an unchecked bulk rewrite. I may use AI to organise research or prepare drafts from approved specifications, but product facts, claims, terminology and differences need review. I prioritise pages where better information helps a buyer. Manufacturer copy is a starting reference, not enough on its own to explain why someone should buy from your store.

Can you optimise product images and videos?

Yes, within the agreed production scope. I review image quality, responsive sizes, compression, descriptive alt text and loading, and identify demonstrations or comparison shots buyers need. AI-assisted backgrounds or creative variations must preserve the real product and meet the destination rules. I do not invent product performance, accessories or endorsements.

What happens to filters, variants and out-of-stock products?

I assess them by purpose. Useful category combinations may deserve a search landing page; endless filter combinations usually need tighter control. Variant URLs, canonical signals and product markup must agree. Temporary stock gaps, permanent discontinuation and genuine replacements each need a different decision rather than a blanket redirect to the homepage.

Can you help us migrate or rebuild our online store?

Yes. I can inventory important URLs, map appropriate redirects, review the new templates and test indexation, analytics and product-feed destinations before and after launch. I need involvement before old URLs are removed. Development, hosting and checkout engineering remain with the agreed technical owners.

Do you work with stores selling internationally?

Yes. I plan around countries you can fulfil reliably, then review language, currency, availability, delivery and returns for each audience. International SEO and multilingual SEO support the structure. A translated catalogue alone does not resolve market-specific terminology or buying expectations.

What about customer privacy, product claims and consumer rules?

I flag missing or inconsistent product, shipping and returns information and work within your approved consent and access process. Your authorised advisers approve legal wording and regulated claims for the markets you serve. I use the access needed for the work and do not ask for payment-card data or unrestricted customer exports.

How long does ecommerce SEO take, and how do you measure progress?

The timetable depends on the baseline, size of the catalogue and speed of implementation. I distinguish delivered corrections from changes in search visibility and sales. Reporting follows priority categories, qualified visits, purchases and revenue, with stock, margins, returns and attribution gaps considered where data is available. We agree a review cadence instead of judging the work by a single ranking.

How much does it cost, and who owns the accounts?

I quote for a defined audit, implementation project or ongoing engagement. Catalogue size, markets, platform complexity and team support determine the scope. Your business retains ownership of its store and accounts. The proposal identifies fees, access, deliverables and any separate tool, advertising, translation or creative costs before we begin.

START WITH YOUR STORE

Which part of your range
should be doing better?

Tell me where you sell and what you want to improve.

Discuss My Ecommerce SEO →