18+ years
Search marketing experience since 2008.
ECOMMERCE SEO CONSULTANT
Help shoppers find your range.
Give them a reason to buy.
I work with retailers and brands to improve categories, product pages and the data behind their listings. From technical SEO to Google Shopping and AI search, I connect the work with the products you want to sell and the customers you can serve.
Search marketing experience since 2008.
Successful campaigns across my career.
Strategy and priorities with Himanshu.
The DAAOMI improvement framework.

START WITH THE STORE
A large catalogue can hide the products that deserve attention. Filters create competing URLs, categories lack purpose, and descriptions repeat the supplier without answering the buyer.
I start with the ranges you can fulfil profitably. Then I identify whether the constraint is discovery, the offer, the page or the purchase journey. That gives your team a practical order of work.
Which products matter to the business, and what is stopping the right customers from buying them?
YOUR STORE + YOUR SALES CHANNELS
The business goal comes first. The platform determines how we deliver the changes, while Shopping and marketplace services address their own discovery channels.
Collections, product templates, app output and product feeds for your Shopify store.
Explore Shopify SEOWordPress performance, product categories, plugin configuration and store data.
Explore WooCommerce SEOComplex catalogues, store views, variants, navigation and technical priorities.
Explore Magento SEOProduct and category structure, store content and channel connections.
Explore BigCommerce SEOMerchant Center, free listings, feed optimisation and paid Shopping coordination.
Explore Google ShoppingMarketplace listings, product detail and search relevance for Amazon buyers.
Explore Amazon SEOCONNECTED ECOMMERCE SERVICES
I can lead a focused project or coordinate the wider plan with your team. Each workstream should support the same product priorities.
Technical & categories
I map category demand to a usable hierarchy, then check what search engines can crawl and index. A store search box is helpful to customers, but it does not replace crawlable navigation and links.
Discuss This Work →Give each important collection a clear purpose, useful copy and links to the relevant range.
Review filters, pagination, canonical signals, variant URLs and sitemap coverage.
Agree how temporary stock gaps, discontinued items and genuine replacements are handled.
Products & media
I review priority products against actual purchase decisions: fit, compatibility, materials, dimensions, delivery and alternatives. Titles and markup should describe the same offer the shopper sees.
Discuss This Work →Differentiate models and variants with approved facts, useful headings and search metadata.
Plan accurate images, concise demonstrations, alt text and fast-loading media.
Make price, stock, delivery and returns easy to find; remove misleading or unsupported claims.
Feeds & Shopping
I check the connection between your catalogue and Merchant Center, then investigate errors and missing attributes. A working connector is useful, but it does not settle product eligibility or data quality.
Discuss This Work →Check genuine identifiers, variant groups, attributes and update ownership.
Reconcile price, availability, shipping and the correct landing-page variant.
Separate free listings from paid campaigns and assess the supported target countries.
AI & measurement
I examine the questions buyers ask when they need a product recommendation or comparison. The work connects accessible product facts and independent evidence with a measurable route to purchase.
Discuss This Work →Review relevant shopping questions, product information gaps and the destinations AI results cite.
Check purchase events, value and attribution before interpreting a revenue chart.
Compare qualified demand with stock and margin context, then choose the next range to improve.
GOOGLE SHOPPING + MERCHANT CENTER
Eligible free product listings can bring shoppers to your store without an advertising charge for the placement. I assess your Merchant Center setup, product source and destinations, then resolve the gaps holding the catalogue back.
Paid Shopping has a separate job and budget. I connect feed quality with campaign decisions without presenting advertising spend as a requirement for organic visibility.
Explore Google Shopping Management →Eligibility, accurate attributes and a reliable product destination. Service fees are separate.
For eligible retailers, connect supported store-level availability with nearby demand.
AI SEARCH + PRODUCT COMPARISON
Which carry-on backpack fits a 16-inch laptop and keeps work items separate from clothes?
A buyer needs dimensions, compartments and evidence of fit.I improve the information behind that decision: product specifications, useful comparisons, accessible pages and an offer that stays consistent across the store and feed.
AI can help organise research and prepare content drafts. I keep the review grounded in approved product facts, not invented claims or hundreds of near-identical descriptions.
Google includes Gemini among potential destinations for eligible free listings. Availability varies by product and market; inclusion in an AI answer is not something a feed or schema can reserve. Read Google's free listings guidance ↗
CATALOGUE CHANGES + BUYER CONFIDENCE
Show useful angles, scale and genuine features. Optimise image delivery and video loading without losing the detail buyers need.
Keep the selected model, price and availability consistent through the page, feed and checkout.
Plan country and language targeting alongside currency, delivery, returns and local product terminology.
Use approved product claims and a consent-aware measurement process. Legal wording stays with your authorised advisers.
MEASURE THE PURCHASE JOURNEY
I review product and category performance alongside commercial context. A sold-out bestseller and an in-stock high-margin range should not be judged by the same traffic target.
Relevant impressions and qualified visits.
Product engagement and useful comparisons.
Orders, conversion value and checkout gaps.
Margin, returns, stock and attribution limits.
DAAOMI FOR ECOMMERCE
DAAOMI stands for Discover, Analyze, Audit, Optimize, Monitor and Improve. It takes the first letter of each stage. I use the framework to connect commercial decisions with implementation and follow-up.
Agree the ranges, markets and business goals.
Compare buyer demand, competing offers and sales evidence.
Inspect templates, product data, navigation and tracking.
Deliver the agreed changes with your team and approvals.
Check search response, listing health and purchases.
Use the evidence to refine the next product priorities.
YOUR ECOMMERCE SEO CONSULTANT
I have worked in search marketing since 2008, across more than 200 successful campaigns. For your store, I bring that experience to the decisions behind the work: what deserves investment, what needs fixing and how we will assess progress.
You retain ownership of your accounts. We agree the access, approvals and responsibilities so your team knows what is changing and why.
Explore published case studies and their recorded outcomes, then discuss the experience relevant to your store.
See Published Results →ECOMMERCE CLIENT QUESTIONS
I start with your priority ranges, markets and sales evidence. The agreed work can cover technical access, categories, product pages, internal links, structured data, product feeds and measurement. I identify the templates and product quantities in the proposal, so a catalogue-wide recommendation is not confused with rewriting every item.
Yes. I can diagnose the store, set the strategy, write actionable briefs and review the changes your developers or content team deliver. You work directly with me. My SEO consultancy is suitable when you need independent direction rather than a replacement delivery team.
The platform services include Shopify, WooCommerce, Magento and BigCommerce. I check your theme, extensions, permissions and development support before agreeing implementation. Amazon listing optimisation is a separate marketplace service, not a substitute for improving your own store.
I compare demand, current visibility, stock and commercial importance. Categories often serve shoppers comparing a range; individual products answer specific model, feature and purchase questions. The first priority is the page type with a worthwhile opportunity and a fixable constraint, not automatically the one with the most URLs.
Yes. I can review Merchant Center, the product source and the website information behind eligible free listings. There is no Google advertising charge for those free placements; my service fee is separate. Google Shopping management covers setup, feed optimisation, diagnostics and ongoing management in more detail.
No. Organic search and eligible free product listings can be developed without buying advertising. Paid campaigns can help test demand or support priority ranges when the numbers make sense. I agree budgets and responsibilities separately through Google Ads management, and do not treat paid clicks as an organic SEO result.
I improve the product facts, comparisons, accessible pages and offer consistency that support useful discovery. I also review relevant buyer questions and product-feed opportunities. Inclusion is decided by each platform and can vary by market. An AI visibility audit helps establish what is visible and which information is missing; it does not buy a recommendation.
Not as an unchecked bulk rewrite. I may use AI to organise research or prepare drafts from approved specifications, but product facts, claims, terminology and differences need review. I prioritise pages where better information helps a buyer. Manufacturer copy is a starting reference, not enough on its own to explain why someone should buy from your store.
Yes, within the agreed production scope. I review image quality, responsive sizes, compression, descriptive alt text and loading, and identify demonstrations or comparison shots buyers need. AI-assisted backgrounds or creative variations must preserve the real product and meet the destination rules. I do not invent product performance, accessories or endorsements.
I assess them by purpose. Useful category combinations may deserve a search landing page; endless filter combinations usually need tighter control. Variant URLs, canonical signals and product markup must agree. Temporary stock gaps, permanent discontinuation and genuine replacements each need a different decision rather than a blanket redirect to the homepage.
Yes. I can inventory important URLs, map appropriate redirects, review the new templates and test indexation, analytics and product-feed destinations before and after launch. I need involvement before old URLs are removed. Development, hosting and checkout engineering remain with the agreed technical owners.
Yes. I plan around countries you can fulfil reliably, then review language, currency, availability, delivery and returns for each audience. International SEO and multilingual SEO support the structure. A translated catalogue alone does not resolve market-specific terminology or buying expectations.
I flag missing or inconsistent product, shipping and returns information and work within your approved consent and access process. Your authorised advisers approve legal wording and regulated claims for the markets you serve. I use the access needed for the work and do not ask for payment-card data or unrestricted customer exports.
The timetable depends on the baseline, size of the catalogue and speed of implementation. I distinguish delivered corrections from changes in search visibility and sales. Reporting follows priority categories, qualified visits, purchases and revenue, with stock, margins, returns and attribution gaps considered where data is available. We agree a review cadence instead of judging the work by a single ranking.
I quote for a defined audit, implementation project or ongoing engagement. Catalogue size, markets, platform complexity and team support determine the scope. Your business retains ownership of its store and accounts. The proposal identifies fees, access, deliverables and any separate tool, advertising, translation or creative costs before we begin.
START WITH YOUR STORE
Tell me where you sell and what you want to improve.