CLIENT REVENUE GENERATED$9,720,200+Independent consulting · Since 2008
PRACTICAL SEO GUIDES
Start with the basics or go straight to the question you need to answer. I explain how search works, what to check on a website and how to turn what you learn into useful improvements.
Himanshu Swaraj
Practical guidance from the work
18 years in search marketing
Investigation, implementation and review
YOUR FIRST THREE STEPS
01 / UNDERSTAND
Understand unpaid search visibility and why the useful visitor action matters alongside rankings.
Read What Is SEO02 / CONNECT
See how investigation, technical access, content and review connect on a website.
Read How SEO Works03 / APPLY
Choose one important page and ask whether it answers what the searcher needs.
Read Search IntentTHE GUIDE LIBRARY
FROM READING TO DOING
Choose a service, product or information page that matters. Write down who it serves, the question it should answer and the next useful action.
Read the relevant guide, inspect the page and record what needs attention. Make an agreed change and review the evidence instead of changing everything at once.
See the beginner guide’s worked exampleFOCUSED CHECKS
SEO IN PRACTICE
WHEN YOU NEED SUPPORT
If you understand the topic but need help diagnosing the site or completing the work, choose the service that matches the problem. I review the scope before recommending the next step.
YOUR GUIDE
My 18 years in search marketing shape how I explain the work: understand the business need, investigate the gap and choose a useful action.
These guides explain the concepts. If you need help with your website, I can review the scope and advise on or implement the agreed priorities.
More about HimanshuUse this library for explanations of SEO concepts and practical website checks.
Begin with the fundamentalsThe blog covers industry developments, opinions and timely analysis.
Visit the blogQUESTIONS
Start with What Is SEO, then How SEO Works. Move into search intent and keyword research before choosing what to write or change on a page.
No. The first steps are useful for beginners, but you can go straight to a relevant guide when you have a specific problem, such as indexing or internal linking.
Learn the basic search process and customer intent first. Then use the technical guide to investigate access, indexing or performance questions that affect the site.
Yes. Choose a tool for a specific question and check what its result actually means. A warning or score does not automatically identify the right priority.
You can handle many basics, including clearer content and useful internal links. You can work with an SEO freelancer when complex technical issues or larger site changes need experienced diagnosis and implementation support.
The case studies explain project problems, work and reported results. Read each one for its timeframe, available material and reporting context.
Learn brings together guides on SEO concepts and practical checks. The blog covers industry developments, commentary and analysis.
Yes. I can review your website and the problem, then propose the investigation and implementation required. The scope defines the tasks, responsibilities and review points.
TAKE THE NEXT STEP
Start with a guide, or share the website and problem if you need practical support.
