CLIENT REVENUE GENERATED$9,720,200+Independent consulting · Since 2008
Fight City Gym / CASE STUDY
I worked on local search targeting, Google Business Profile and the mobile booking path, so people looking for training in London had clearer information and a more direct way to enquire.
Himanshu Swaraj
Search strategy and SEO
18 years in search marketing
Direct planning, implementation and review
THE BUSINESS PROBLEM
The gym wanted stronger visibility for boxing, martial arts, fight training and fitness searches, alongside more trial bookings, membership enquiries, calls and class enquiries.
Important training pages needed stronger London targeting and internal links. Google Business Profile information and ongoing activity needed attention, while the mobile trial-booking and contact journey needed improvement.
My assessment
The website and Business Profile needed to support the same local customer intent. Improving a page alone would leave gaps if the profile, booking link or mobile contact route still made the next step difficult.
THE APPROACH
Review London searches for the gym and its training options.
Connect membership, boxing, martial arts and personal-training content.
Work on service information, images, booking links and ongoing updates.
Make mobile actions clearer and review the reported enquiries.
WORK COMPLETED
I researched London searches and worked on core pages, membership, boxing, martial arts, personal training and local content.
I improved titles, headings, image alt text, internal links, FAQs and enquiry CTAs.
I worked on mobile usability, sitemaps, indexing, redirects and metadata.
The work covered categories, services, images, booking links, descriptions, posts, class updates, review responses and review-collection support.
REPORTED RESULTS / 7 MONTHS
These figures are reported for this project period. They describe historical performance, not current rankings or a forecast for another business.
REPORTED SEARCH POSITIONS
The positions below are the before-and-after values recorded for this case study. Search results can change after the project period.
| Keyword | Before | After |
|---|---|---|
| fight gym London | 8 | 1 |
| city gym London | 11 | 1 |
| boxing gym London | 17 | 4 |
| martial arts gym London | 19 | 5 |
| boxing classes London | 22 | 6 |
| fitness classes London | 28 | 8 |
| fight training London | 31 | 7 |
THE PRACTICAL LESSON
For a gym, the useful next action is often a trial booking, a class enquiry or a call. I brought the training pages, Business Profile and mobile booking path closer together, rather than reviewing rankings on their own.
If you have a similar problem, I’ll review your website, customer demand and measurement before recommending the work.
Discuss Your Local SEO ProjectCLIENT FEEDBACK
“The work helped us become more visible to people looking for boxing, fitness, and fight training in London. We saw a clear increase in trial bookings, calls, and membership enquiries.”
Fight City Gym / client feedback
RELEVANT SERVICES
QUESTIONS
No. The figures and positions describe the project period reported in this case study. They should not be read as current rankings or current monthly performance.
No. Your starting point, market, competition and resources will differ. I investigate the problem before proposing the work and review points.
Implementation can be included in the agreed scope. I define the tasks, responsibilities and any specialist support required before work begins.
Send your website, the markets you serve and the business problem you need to solve. I will review the scope and explain the next practical step.
YOUR NEXT STEP
Share the website, the goal and what is not working. I’ll help identify what needs investigating.
