People find you, but few enquire
I check whether the traffic fits your offer, whether the page answers the buying questions and whether enquiries reach the right person.
CLIENT REVENUE GENERATED$9,720,200+Independent consulting ยท Since 2008
Digital marketing consulting & services
I review your website, campaigns and tracking, identify what is holding enquiries back, and help deliver the changes we agree.
Work directly with me, Himanshu Swaraj. We decide which work deserves attention, who will deliver it and how to judge the result.
Where I start
A local service, an online store and a specialist firm need different plans. I begin with the customer decision and the evidence you already have.
I check whether the traffic fits your offer, whether the page answers the buying questions and whether enquiries reach the right person.
I review the campaign, tracking and lead-quality evidence before recommending more budget.
I separate urgent repairs from longer-term improvements and agree a sequence your team can deliver.
A service business may need better enquiries. A store may need clearer product information and reliable purchase tracking. I review the offer, market and available evidence before choosing channels.
For location-led work, the checks can include Google Business Profile and Citation management. Authority work can include a separate Link building brief.
Choose the right work
You can hire me for a focused task or a connected programme. Content and landing-page improvements are included only where we agree them in scope.
Technical access, useful pages and local discovery, with priorities tied to the business.
SEO consultingSearch intent, targeting, landing-page fit and conversion evidence before increasing spend.
Paid search & PPCContent direction and channel decisions shaped around your audience and the action you need.
Social media marketingProduct, category and shopping-feed work for the platform and markets you actually sell in.
Ecommerce SEOAgree useful actions, check the setup and connect reporting with lead quality or sales.
Analytics & measurementAssess AI discovery where customers use it, and connect routine marketing tasks with the right review points.
AI search servicesFor a language or market expansion, see international SEO and multilingual SEO. Industry-specific services explain the relevant business context.
What you get
The proposal identifies deliverables, fees, responsibilities and review points. Media spend, software, specialist production and development are itemised where needed.
I inspect the agreed website, campaigns and measurement. You receive the findings, their importance and a prioritised next-step plan.
A defined question and scope.We agree the tasks, owners and access. I deliver the work in my scope and coordinate the dependencies with your team or specialist.
Clear responsibilities before changes.We review completed work, campaign evidence and business feedback, then decide what to change, test or leave alone.
A review cycle linked to decisions.If the decision is where AI fits into the plan, AI marketing strategy is a separate scoping step. For source information and buyer questions, I can use AI content strategy and AI citation analysis without promising platform inclusion.
Published client work
These case studies report their own project context and historical outcomes. They help you assess my approach; your brief needs its own starting point and priorities.
Local search & bookings
Local search targeting, Google Business Profile and the mobile trial-booking path for a London gym.
Read the case studySEO & paid search
Route pages, Google Ads targeting and enquiry tracking for interstate moves from Melbourne.
Read the case studyOrganic search & enquiries
Search visibility and quote-enquiry work for artificial grass products and installation services in Perth.
Read the case studyHow I organise the work
I use DAAOMI: Discover, Analyze, Audit, Optimize, Monitor and Improve. The method keeps investigation, implementation and review connected.
Agree the offer, customers, markets and commercial question.
Review demand, campaigns, competitors and available data.
Investigate the gaps and distinguish evidence from assumptions.
Deliver the agreed changes with clear ownership.
Check implementation and relevant customer actions.
Use what we learn to choose the next priority.
Read the DAAOMI guide for the method and its limits. Where routine hand-offs slow delivery, my AI marketing automation services can connect the agreed workflow, with human review where needed.
Useful preparation
These resources are available now. A tool finding can guide an investigation; it does not replace a scoped review.
Create and review structured data for supported types.
Open the generatorRead the published articles and SEO learning material before preparing a brief.
Read the articlesBring your website, priority service or product, target market and the problem you want to solve.
Explore the guidesBrowse all free SEO and AI tools, paid-search guides or my framework guides.
Before we start
You work directly with me on priorities, decisions and the review of results. I agree which tasks I own and which need your team or another specialist. An agency may suit a large production brief; my consulting approach suits businesses that want senior guidance and clear accountability.
I check your urgency, margins, competition and landing pages first. Google Ads can test a viable offer quickly, while SEO builds longer-term search visibility. Neither fixes an unclear offer or broken enquiry journey. I recommend a sequence and budget after reviewing those constraints.
I quote against the problem, agreed deliverables and implementation responsibilities. The pricing page explains the starting point. Advertising spend and any separate software, development or specialist production costs are identified before work begins.
Yes. I can investigate a specific issue, prepare a prioritised roadmap, deliver agreed tasks or review your team’s implementation. The proposal identifies ownership, dependencies and the checks needed before a release.
Campaigns can run without complete tracking, but I need a dependable way to judge what they produce. I review your analytics and conversion measurement, then agree the actions that matter: qualified calls, enquiries, bookings or sales. Lead quality should be checked with your sales team.
I assess its relevance to your customers before adding it to the plan. An AI visibility audit can establish how your business appears in sampled answers. I connect AI search optimization with accessible content and verified business information. I do not promise inclusion or treat a citation as a qualified lead.
Send your website, priority service or product, target market and the problem you want to solve. A rough budget, current activity and implementation capacity help. You can review my published case studies and experience beforehand. We agree the access needed for the actual work.
Your next step
Share the website and the business problem. I’ll help define a sensible starting point and the work needed.