Microsoft Ads management.
Make the next search channel count.

Bing Ads is the former name, and many business owners still use it. Microsoft Advertising includes paid search on Bing and other eligible network inventory. I review the campaign type and distribution settings so you understand which activity the account is buying, rather than assuming every click came from the same search experience.

It can be, but I start with your market and account evidence. I compare likely demand, the offer, available budget and conversion quality before proposing a test. Microsoft Ads should earn its place through useful outcomes. It is not automatically cheaper or more profitable than Google Ads.

Yes. I can use the import tools for supported campaign elements, then check settings before launch. Budgets, bids, locations, negatives, ads, destinations and conversion goals need a Microsoft-specific review. We also agree whether any scheduled imports should run, so later syncs do not unexpectedly overwrite deliberate changes.

Yes. I begin with the campaign history, search terms, conversion setup and lead or order feedback. I identify what to preserve, what is wasting spend and what needs testing. An account assessment can be a standalone engagement or the first step before management.

The proposal defines the campaigns, markets and responsibilities. Agreed work can include keyword and negative-keyword reviews, ads and assets, bidding and budget checks, conversion monitoring, landing-page recommendations and reporting. Advertising spend is paid directly to Microsoft. Feed implementation, development and creative production are included only when explicitly scoped.

I assess likely demand, click costs, customer value and your sales cycle. We can start with a narrower product range or service instead of spreading a limited budget across everything. Early checks cover delivery and measurement; judging acquisition cost needs enough qualified leads or sales. I agree review milestones and spending limits with you before launch.

Microsoft offers LinkedIn profile targeting inputs such as company, industry and job function in supported contexts. I check availability for your market and campaign before using them. This is different from running LinkedIn Ads, and professional targeting does not prove that a visitor is a qualified buyer. Your sales feedback still matters.

Yes. I can scope Microsoft Merchant Center setup, catalogue import or feed configuration, product-group structure and diagnostic review. Microsoft approval and destination requirements must be checked independently. Existing Google Shopping and Merchant Center work can provide a useful foundation, but the two platforms have separate stores, settings and reviews.

Eligible Microsoft Advertising campaigns can reach placements within Copilot experiences, subject to campaign, market and platform availability. I review the available settings and reporting with you; I cannot promise a specific placement. Buying advertising does not purchase organic citations or rankings. AI search optimisation is a separate part of the wider strategy.

Universal Event Tracking, or UET, is Microsoft’s website measurement tag. Existing Google tags alone do not establish the required Microsoft setup. I check UET coverage, events, conversion definitions, revenue values and consent behaviour. For sales completed later, we can assess appropriate offline conversion support. See analytics consulting for broader measurement repair.

I review the account notices and work with your website team on the relevant settings and disclosures. Consent signals need to reflect the user’s choices and the requirements of the markets you serve. For policy issues, I help investigate the reason and prepare corrections or an appropriate appeal. I do not bypass verification; Microsoft decides approval, and legal questions belong with your qualified adviser.

Yes. Your business keeps the advertising account, billing and business data. You invite me through suitable access rather than sharing a password. I can manage the agreed work or provide PPC consulting for your team, with documented priorities, change approvals and a clear handover.