CLIENT REVENUE GENERATED$9,720,200+Independent consulting ยท Since 2008
Talk Strategy

ABOUT HIMANSHU SWARAJ

SEO Expert & Independent Search Consultant.
18 years of hands-on work.

I help businesses understand what is holding back their search visibility, choose practical priorities and connect SEO work with enquiries, bookings and sales. I am based in India and work directly with businesses and teams worldwide.

Discuss Your Website
View LinkedIn Profile
18 yearsWorking in search marketing since 2008
100+ businessesSupported across different markets and models
Direct accessWork with the person reviewing the strategy
Google + AI SearchEstablished SEO foundations with newer discovery paths

EXPERIENCE BEHIND THE WORK

Search has changed. The need for clear judgement has not.

I started in agency SEO in 2008, when much of the work centred on rankings, links and technical access. The discipline has expanded into content quality, local discovery, ecommerce, paid search, analytics and now AI-assisted search journeys.

Tools can process more information than ever. The useful part is still deciding which evidence matters, what a business should do next and how that work will be measured.

Commercial priorities first

Visibility matters when it helps the right customer understand, trust and contact the business.

Evidence before certainty

I separate what the data supports from assumptions, platform claims and convenient promises.

Clear communication

Clients should understand the priority, the reason behind it and who is responsible for the next action.

CAREER JOURNEY

From agency foundations to independent consulting.

A concise view of how the work and my role have developed since 2008.

  1. 2008

    Started in agency SEO

    Built practical experience with websites, search research, technical checks and frequent Google changes.

  2. Agency years

    Expanded across search disciplines

    Worked across technical SEO, content, PPC, analytics, ecommerce, B2B and international projects.

  3. Independent

    Moved into direct consulting

    Reduced account layers so more time could go into research, decisions, implementation and client communication.

  4. Today

    Google and AI Search

    Connects established SEO practice with the way customers now research through Google, maps and AI platforms.

WHAT I ACTUALLY DO

Connected search expertise, applied to the business in front of me.

The scope is chosen around the problem. Clients do not need to buy every channel or a predetermined package.

SEO strategy and technical review

Research demand, identify technical obstacles and turn findings into a practical order of work.

Explore SEO consulting

Content and search intent

Shape useful pages around customer questions, comparison needs, evidence and the purpose of each search.

Explore content strategy

PPC, analytics and measurement

Use paid search and measurement when they support the same commercial journey and reveal useful demand.

Explore PPC services

AI Search visibility

Improve how a business, its expertise and supporting evidence can be understood across newer discovery systems.

Explore AI Search expertise

THE INDEPENDENT ALTERNATIVE

Senior search expertise without unnecessary agency layers.

I lead the strategy and the client relationship directly. When a project needs development, design, content or another specialist skill, responsibilities and collaborators are agreed clearly rather than hidden inside a vague package.

Direct expert accessQuestions and decisions do not have to move through several account-management layers.
Flexible deliveryI can advise your existing team, collaborate with specialists or agree an implementation scope.
Transparent prioritiesThe work is connected to business goals, implementation capacity and an agreed way to measure progress.

You don’t have to do anything extraordinary to rank at the top; you only need to do better than your competitors.

— Himanshu Swaraj, Director of Search Marketing

SELECTED CLIENT PROOF

Experience is more useful when it can be connected to outcomes.

These published case studies show different search problems, markets and commercial actions.

REAL ESTATE / FLORIDA

Quantum Realty

27 → 91Property enquiries per month

Local search, listing visibility and clearer buyer and seller pathways.

Read the case study
LOCAL SEO / LONDON

Fight City Gym

39 → 105Trial bookings per month

Local visibility and Google Business Profile work connected with trial bookings.

Read the case study
SEO + PPC / AUSTRALIA

Interstate removals

49 → 155Organic leads per month

Route-specific content and tighter paid-search targeting for interstate moves.

Read the case study

PROFESSIONAL AUTHORITY

What clients can expect when working with me.

You receive direct access to the person reviewing the website and recommending the priorities. I will explain what I can see, what remains uncertain, which action should come first and what your team will need to implement.

I work best with established businesses that have a clear offer, a commercial goal and the ability to act on agreed priorities. The first conversation is used to establish fit, not to force every website into the same service.

DISCUSS YOUR WEBSITE

Need experienced search support without the agency overhead?

Tell me about your website, the search obstacle you are trying to solve and what a useful business outcome would look like.

Start a Project Conversation