CLIENT REVENUE GENERATED$9,720,200+Independent consulting · Since 2008
AI CONTENT STRATEGY & PLANNING
I review your existing content, find the questions your customers still need answered, and plan the pages to improve, create and connect. You get a clear order of work, with the evidence and internal links each page needs.
Review the content you already have
Answer the questions that affect buying decisions
Connect useful guides with relevant services
Himanshu Swaraj
Direct review, planning and implementation
18 years in search marketing
Applied to your content decisions
WHEN PUBLISHING ISN’T SOLVING THE PROBLEM
I start with the gap between what your business offers and what a visitor can understand from the website. These are three useful places to look.
Several articles answer much the same question.
I check their purpose, search performance and links before deciding which to improve or combine. A change to a URL needs its own review.The site explains the topic but leaves the decision unclear.
I look for missing details about suitability, cost, process, comparisons and the evidence a customer needs before enquiring.A reader finds an answer, then reaches a dead end.
I plan relevant links between guides, services, products and supporting examples, with a clear next step when the visitor is ready.GIVE EACH PAGE A JOB
For a home-insulation business, a service page can explain the work and enquiry process. Supporting guides can help homeowners compare options and understand the installation.
I map the question, the right page and the evidence it needs.
Then I plan useful links in both directions. The service helps readers take action; the guides answer the questions that need more space.
The same approach applies to product categories, local services and professional advice. I choose the structure after reviewing your offer and existing pages.
Review My Content StructureEXAMPLE: HOME INSULATION
Who the service suits, what the work includes, service area and how to request an assessment.
Relevant links in both directions
Explain options, limitations and the details needed for a recommendation.
Explain access, preparation, disruption and what the homeowner should expect.
Evidence across the pages
Verified specifications, real project photos, clear service details and input from the installation team.
A planning example. The final page structure depends on the business and the evidence available.
THE REVIEW
I use the information available from your site, search data, customer questions and your team. Where information is missing, I identify it rather than fill the gap with an assumption.
BUSINESS PRIORITIES
I confirm the services, products, markets and customer types that matter, so the plan supports work you actually want.
CUSTOMER QUESTIONS
I review search queries, sales questions, objections and comparisons. Your team’s knowledge helps separate real concerns from generic topic ideas.
EXISTING PAGES
I assess purpose, accuracy, overlap, available performance data and relevance. The plan explains what to keep, update, combine or create.
SEARCH & COVERAGE
I compare relevant search results and competitor coverage with your site. A competitor’s article is a research lead, not an automatic publishing task.
EVIDENCE & FACTS
I identify the specifications, examples, expert input and verified business details needed to support each important claim.
LINKS & NEXT STEPS
I review navigation, contextual links and enquiry routes. Useful explanations connect to a relevant next step without forcing a sales message into every paragraph.
For a wider technical or search problem, I can connect the review with SEO consulting. If the business itself is described inconsistently, see AI brand positioning.
WHAT YOU RECEIVE
The scope depends on your website and goals. I set out the deliverables before starting, including which pages and topics the review covers.
Which pages need work, the reason, the intended outcome and the order to tackle them.
How services, products, guides and supporting evidence connect, including the role of each proposed page.
The audience question, page purpose, sections, evidence, internal links and next step for the agreed priority pages. If a brief has a length limit, the word and character counter can help check the draft.
What to measure, which pages to revisit and how customer feedback and results will inform the next decisions.
I can also carry out agreed page improvements, writing and internal-link changes. The proposal separates strategy, implementation and ongoing work so you know what is included.
HOW THE WORK MOVES FORWARD
We discuss goals, current problems, available data and who can verify the facts. I review the agreed pages and questions.
I explain the findings, page roles and recommended changes. We agree what to implement and what information your team needs to supply.
I apply the work in scope or support your team’s delivery. We review the live pages, links and results against the agreed goals.
Redirects, removals and significant URL changes need a specific implementation plan. I review existing traffic, links and page purpose before recommending them.
CONTENT FOR SEARCH AND AI ANSWERS
I write briefs around the answer a customer needs, then add context, evidence and a clear explanation of your business. I also check that the important information can be found and read on the site.
Google says established SEO practices still apply to its AI features, with no special AI markup required. See Google’s AI features guidance. A well-prepared page still has no guaranteed inclusion or citation.
The wider AI search optimisation service covers technical access and visibility questions beyond the content plan.
AI can help organise questions, explore outlines and assist drafts. I check the reasoning, sources and business facts. Your team supplies the experience and details that a tool cannot know.
If answers contain the wrong services, locations or business facts, extra articles may miss the problem. I can investigate through the AI fact-correction service.
Guides, service pages and product information should work together. Where you also need a publishing workflow for social channels, see content and social automation.
CHECK WHAT THE WORK CHANGES
I keep a record of the changes and review relevant search queries, visits, movement to service pages and enquiries where tracking is available. Your feedback on lead quality matters alongside the website data.
For AI visibility, I record the questions checked, observed answers and sources separately. A citation is an observation; an enquiry is a business outcome. I do not treat them as the same result. For a wider baseline across questions, platforms and sources, see my AI visibility audit.
Review analytics support
WORK DIRECTLY WITH HIMANSHU SWARAJ
I start by asking what your business needs customers to understand. Then I review whether your pages answer those questions, support your services and give people a useful next step.
You work with me on the priorities and decisions. I explain the reasons behind the plan and what your team needs to provide for the work to be accurate.
More about HimanshuBEFORE YOU ENQUIRE
Share your website and the content problem you want to solve. I’ll confirm the scope and information needed.
I review existing pages, customer questions, relevant search demand, evidence and internal links. The agreed output can include a prioritised page action list, content structure, briefs and a measurement plan. Implementation is included where we scope it.
The starting point is deciding which pages need work and why. AI may assist research, outlines or drafts, but I review the facts, usefulness and business context. Writing and page improvements can be part of the agreed delivery.
Yes. I review existing pages before recommending new ones. Useful content may need a clearer answer, better evidence or better links. Pages that overlap need a considered plan before they are combined or removed.
I weigh business relevance, customer questions, available evidence, search demand and the gaps in existing pages. I also consider the work needed and whether the topic supports an important service or product. Search volume alone does not decide the plan.
Yes, where an article is the right way to answer a useful question. Other questions belong on service pages, category pages, product pages or FAQs. The Learn library shows the role of educational guides alongside service information.
Clear, accurate pages can support discovery, but I cannot promise that an AI system will cite or recommend your business. I review the questions, observed answers and available sources alongside the content. The AI search optimisation service covers the broader investigation.
Yes, within the agreed scope. I map relevant connections between guides, services, products and evidence. Links need to help a reader understand the subject or take a sensible next step; I do not add them to meet a fixed link count.
I can carry out agreed writing, page updates and internal-link changes, or support your team’s implementation. The proposal identifies responsibilities and any design, development or subject-specialist input needed.
Your priorities, customer questions, service or product details and any evidence we can use. I’ll confirm appropriate analytics or search-data access where needed. Someone who knows the business must verify facts, technical claims and examples before publication.
I confirm the timetable after reviewing the site, goals, available information and research needs. The proposal sets out the pages covered, deliverables and review points. Larger inventories or missing business information affect the scope.
I quote after the initial scope review. Strategy, writing, implementation and ongoing reviews are identified so you can see what you are paying for. Specialist development, design or additional research is discussed where required.
We agree the purpose of the priority pages and review relevant search visibility, visits, movement to service pages and enquiries where measurable. I track changes and business feedback, and report AI answer observations separately from traffic and leads.
LET’S REVIEW YOUR CONTENT
Share your website and priorities. I’ll help you identify what needs improving, creating and connecting.
