CLIENT REVENUE GENERATED$9,720,200+Independent consulting · Since 2008
AI MARKETING STRATEGY & GROWTH CONSULTING
I help businesses decide where AI can support their marketing and where to focus first. We look at your customers, acquisition channels, website and follow-up, then build a plan your team can act on.
Start with a business objective
Choose priorities your team can deliver
Define what to measure
Himanshu Swaraj
Direct strategy and review
18 years in search marketing
Acquisition, websites and qualified enquiries
START WITH THE BUSINESS
The useful question is which part of your marketing needs to improve, and whether AI helps with that work.
Discovery, enquiry quality, conversion, follow-up or the effort needed to run the work.
A channel, a message, a page, a process or a tool connection. Sometimes the next step is to simplify.
A clear measure, a useful comparison and a review date, with gaps in the data made visible.
A PRACTICAL PLANNING EXAMPLE
I compare possible improvements with your objective, the evidence, the work involved and what we can measure. The result is an order of work, with reasons.
Describe what is happening and which customers or team members it affects.
Decide whether the work needs clearer information, a process change, automation or further investigation.
Agree the owner, evidence and next decision before starting.
Example worksheet. Priorities are based on your business, not a universal scoring formula.
WHAT YOU RECEIVE
I can work through the strategy with your team or provide ongoing direction as the plan moves into delivery. When the plan calls for connected enquiries and follow-up, campaign automation covers that implementation and operation.
CURRENT POSITION
How people discover you, understand the offer, enquire and receive follow-up.
PRIORITIES
Recommendations explained against business needs, available evidence and delivery capacity.
AI USE CASES
Where it can assist research, production, analysis or coordination, and how to review the output.
DELIVERY PLAN
Actions, owners, dependencies and what needs to be agreed before implementation.
EXPERIMENTS
A specific change, a measure, a review point and a decision about what comes next.
MEASUREMENT
Define useful acquisition, enquiry and operational measures without treating every increase as proof of growth.
A CONNECTED VIEW
SEO, AI search, content, social, paid campaigns and follow-up can all have a role. I review them against the same commercial objective rather than giving every channel the same priority.
Define the audience, need and offer before choosing a channel or AI application.
Find the weak handoff between discovery, interest, enquiry and follow-up.
Account for the people, access, budget and information needed to deliver the plan.
FROM RECOMMENDATION TO TEST
“Use AI for lead generation” is too broad to be a useful brief. “Prepare an enquiry summary for review before assigning the next action” gives the team something to build and assess.
I turn priorities into specific work, with a measure and a review point. A task that needs an agent to choose tools or steps can move into agent implementation. If the evidence is incomplete, the plan says what we need to learn.
Example brief. No performance outcome is assumed.
WAYS TO WORK TOGETHER
Choose a defined strategy project, help with a specific growth question or continued support for your team.
DEFINED STRATEGY PROJECT
For a business needing a clear plan.
Project quoteBased on scope, data and stakeholders
Discuss a StrategySPECIFIC GROWTH QUESTION
For an acquisition or demand-generation problem.
Scoped project quoteBased on the decision you need to make
Discuss Growth PrioritiesONGOING SUPPORT
For a team putting the plan into practice.
Monthly quoteBased on involvement and responsibilities
Discuss Advisory SupportThe business question, channels, markets, available data, stakeholder involvement and depth of delivery planning. Implementation, campaign operation, production, software and advertising spend are separate unless included in the proposal.
HOW WE WORK THROUGH IT
I work from what you can show me about the business. Useful evidence includes enquiries, customer questions, website activity, campaign records and the way your team works.
Objective, customers, offer and current performance.
Priorities and the role AI should play.
Tasks, owners, measures and dependencies.
Evidence, decisions and the next changes.
WORK DIRECTLY WITH HIMANSHU
I’m Himanshu Swaraj. My 18 years in search marketing shape how I assess acquisition, website journeys and the route to an enquiry.
I help you decide what to work on next and explain why it deserves attention. You get direct discussion of the decisions, the evidence and what your team needs to deliver.
Read about my experienceBEFORE WE START
I review the marketing objective, customer journey and current process, then identify where AI can help with specific work. The output is a plan with priorities, actions and measures. Buying tools is not the strategy.
No. An AI search visibility audit can inform one part of the plan. This service looks more broadly at acquisition, content, campaigns, follow-up and how your marketing team works.
I can provide strategy, planning and ongoing direction for the responsibilities we agree. Hands-on campaign management, production and implementation can be included or quoted separately. The proposal makes clear who does the work and who makes the final decisions.
Yes, where it fits the business objective. That can include audience and offer review, acquisition channels, useful content, follow-up and measurement. A demand-generation director or fractional leadership arrangement needs an explicit agreement about responsibility and decision authority.
When a tool is relevant to the work, I assess it against the task, existing systems, cost, access and how the team will use it. An existing tool or simpler process may be enough.
I review what is available, identify the gaps and separate observations from assumptions. The first priorities may include fixing measurement or organising records. Missing data is not treated as evidence of zero demand or zero results.
A strategy project includes the agreed analysis and plan. Implementation, ongoing operations and production are separate unless listed in the proposal. We can agree those responsibilities alongside the strategy or afterwards.
No. I can define and deliver the agreed strategy work, explain the priorities and review the evidence. Traffic and lead outcomes depend on the business, implementation, competition and customer response. Targets are planning decisions, not guarantees.
LET’S CHOOSE THE NEXT STEP
Tell me where growth is getting stuck and what you need to decide.
