PPC management & paid search
I plan and manage Google Ads and Microsoft Advertising campaigns, check what happens after the click, and use the results to decide what changes next.
Work directly with me, Himanshu Swaraj. We agree the market, budget, work and reporting before I make changes to your account.
Find the constraint
An account can have several problems at once. I review the evidence before deciding whether it needs repairs, a restructure or ongoing management.
I review search terms, exclusions, location settings and what the ad promises. Your sales feedback helps show which enquiries are worth paying for.
I check the conversion actions, duplicates and tracking setup before using those numbers to guide bids or budgets.
I look at campaign structure, bidding and budget allocation, then agree what to change and how we will judge it.
Services and platforms
I can review an existing account, prepare a new campaign or manage agreed improvements. Platform choice follows the customer, the economics and your ability to fulfil demand.
Campaign structure, search terms, negative keywords, ads, bidding and conversion goals. The work follows your offer, market and account evidence.
Google Ads managementReview search demand, network and location settings, ads and tracking. An account imported from Google still needs its own checks.
Microsoft Ads / Bing servicesFor an online store, I review product data, Merchant Center requirements and the purchase path alongside campaign performance.
Google Shopping supportI check whether the page matches the ad and whether forms, calls or purchases are measured usefully. Development and tracking work are agreed in scope.
Analytics and conversion trackingFor broader channel decisions, see my digital marketing services. For organic answer visibility, organic Copilot visibility is scoped separately from paid campaigns. Paid social is a separate brief: Facebook advertising and LinkedIn marketing depend on audience fit and the offer.
Published project
The published case study covers combined SEO and PPC work for interstate moves from Melbourne. Its paid-search measures are identified separately from the overall enquiry result.
The work included campaign restructuring, form, call and email tracking, search-term reviews, bids and lead-quality reviews.
Read the project context and what changed before comparing it with your own account.
Read the SEO + PPC case studyWays to work together
Choose the arrangement around the work you need. My fee is separate from the advertising budget; ad spend stays under your business billing.
For an existing account where you need to know what is wrong and what to do first. I review the agreed account, tracking and landing pages, then explain the priorities.
Discuss an assessmentFor a business that needs the changes carried through. Setup or restructuring, search-term reviews, ad tests, bidding and reporting are agreed around the account.
Discuss PPC managementFor a team that implements its own changes and wants experienced direction. I review the account, proposed tests and measurement, with written priorities and agreed follow-up.
Discuss PPC consultingSee the PPC expert support options for scope details and pricing guidance for how I quote. Additional development, creative production and feed work are itemised where needed.
How I manage the work
The account review should lead to changes you can understand. I explain what changed, why it changed and what the results suggest we do next.
I check your goal, offer, account history and sales feedback.
We agree the priorities, budget boundaries, responsibilities and tests.
I carry out the agreed campaign work and coordinate page or tracking dependencies.
I review search terms, costs and useful conversions against the business goal.
We use those findings to decide what to keep, change or stop.
For the detailed approach and direct support, work with a freelance PPC consultant.
Budget and readiness
PPC can help when there is demand for a clear offer, a usable landing page and enough budget to test. It needs a way to measure useful actions and a team that can respond to enquiries.
I consider the market, likely click costs, lead or order value, margins and sales cycle. If the page or tracking is not ready, that work comes before increasing spend.
Review the support optionsSearch terms and page tests can inform SEO consulting and content decisions. Paying for ads does not improve organic rankings.
For practical explanations, start with the PPC learning guides.
Before you enquire
The agreed scope can cover account setup or restructuring, search-term and negative-keyword reviews, ads, bids, budgets, conversion checks and reporting. I identify any landing-page, feed or development work separately. See the PPC support options.
Yes. I start with the account history, goals, targeting, tracking and landing pages. I explain what should stay and what needs attention before proposing a rebuild. Discuss an account assessment.
My core paid-search work covers Google Ads and Microsoft Advertising. Shopping requirements and other channels are scoped around the business and the work needed.
There is no useful figure without knowing the market, offer and economics. We agree a testing budget and management scope before work begins. Advertising spend is separate from my fee. See pricing guidance.
I check what is counted as a conversion and compare the search terms, ads and landing pages with sales feedback. Analytics and conversion tracking need to distinguish useful enquiries from activity that does not lead anywhere.
No. I agree the work, reporting and review points. Demand, competition, your offer, the website and sales follow-up all affect the outcome.
That depends on the demand, timing, economics and current website. PPC can test relevant demand while SEO develops, but each needs its own budget and evidence. I can help with that decision as part of a digital marketing review.
Work directly with Himanshu
Share what you sell, where you advertise and the problem you want to solve. I will review the brief and reply about the scope and next step.
