Make your paid search budget work towards better business.

Yes. I begin with the account history, search terms, conversion setup and landing pages. I keep what is useful, identify what needs changing and agree a sequence of improvements. A rebuild is a decision to justify, not the default starting point.

The proposal defines the platforms, campaigns, markets, reporting and implementation responsibilities. It can include search research, campaign structure, exclusions, ad testing, budget and bidding reviews, landing-page recommendations and conversion checks. Advertising spend is paid separately to the platform; development, creative production and feed work are scoped explicitly.

I look at your market, likely click costs, lead or order value, geography and the amount of testing the account needs. A budget must give us useful evidence without exceeding what the business can afford. I will explain when a narrower campaign or preparatory website work is a better first investment.

Launch timing depends on account access, tracking, assets and platform approval. Early checks focus on delivery, search relevance and measurement. Decisions about acquisition cost or return need enough conversions and time for your sales cycle; I agree review milestones with you rather than judging a campaign from a few days of clicks.

Yes. I compare the conversion definitions with what your sales team considers a qualified enquiry. Duplicate events, weak search terms, misleading ads, broad location settings or an unclear landing page can all contribute. Where your systems support it, qualified-lead and offline outcome data can make optimisation more useful.

Yes. Your business should own the accounts, billing and business data. You invite me through appropriate user or manager access; there is no need to send passwords. We agree permissions and change approvals, and you can remove access when the engagement ends.

I can review the rejection reason, ads, landing pages and business information, and help prepare corrections or an appeal where appropriate. Requirements vary by platform, market and product. I do not bypass verification or conceal restricted offers; the platform decides approval, and legal claims should be checked by your qualified adviser.

I review how tracking and customer data are used with your website team. Required consent and privacy disclosures need to be in place before applicable data collection or uploads. Consent Mode or hashed data does not replace those responsibilities. I use the platform rules and your legal or privacy guidance to define an appropriate setup.

I use AI to assist with grouping search terms, exploring ad variations and spotting patterns for review. Automated bidding and campaign features still need sound conversion goals, budget controls and relevant assets. I review recommendations before changes, and do not put account credentials or confidential customer data into public prompts.

Yes. You can choose a focused account assessment, ongoing management or consulting for the people already running the account. I agree the deliverables, meeting cadence and handover with you before work begins.

I can commit to the agreed work, clear reporting and explaining the decisions behind changes. We set targets using your margins, sales cycle and account evidence. Return and lead volume also depend on competition, demand, the offer and sales follow-up, so projections are planning assumptions rather than promised outcomes.