CLIENT REVENUE GENERATED$9,720,200+Independent consulting ยท Since 2008
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GOOGLE PENALTY RECOVERY CONSULTANT

Google Penalty Recovery Services & SEO Consultancy

Understand the loss.
Build the right recovery plan.

A manual action, sudden ranking loss or hacked website needs a clear diagnosis. I work directly with you to identify the cause, prioritise corrections and guide the recovery work.

Experience with manual and algorithm-related recovery. Across 18+ years in SEO, I have helped multiple websites recover from manual actions and regain lost visibility.

18+ years

Hands-on search experience since 2008.

200+ campaigns

Successful campaigns across my career.

1 direct contact

Diagnosis and priorities with Himanshu.

6-stage framework

DAAOMI connects action with review.

START WITH THE EVIDENCE

A traffic drop is a symptom.
The cause decides the work.

I first separate a confirmed Google action from a ranking reassessment, technical failure or change in demand. That prevents an expensive correction aimed at the wrong problem.

A Search Console notice

Read the specific manual action or security issue and its scope.

A ranking or traffic decline

Compare dates, affected queries, markets and page groups.

A recent site change

Check migrations, releases, indexing controls and measurement.

My first deliverable: a defensible diagnosis.

You see the evidence, what remains uncertain and which actions deserve priority. Not a generic instruction to remove links or rewrite the whole website.

Website review workspace with a page audit screen, sitemap notes and organised documents
RECOVERY STARTS WITH UNDERSTANDINGFind the cause.
Make the next move count.
Investigate Correct Review

EXPERIENCED SEO RECOVERY SUPPORT

Calm decisions when
the business needs answers.

When enquiries fall, it is tempting to change everything at once. I build a timeline of the loss, review what the site and search data actually show, and separate urgent corrections from work that needs more evidence.

My recovery experience includes manual actions and algorithm-related declines. I bring that history to the investigation while treating your website, market and previous SEO work as their own case.

You keep control of the site.

We agree the work and approvals before material content removal, redirects, link actions or deployment. Your team knows what changes and why.

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MANUAL ACTIONS + ALGORITHMS + COMPROMISED SITES

Different causes.
Different recovery paths.

I use the term penalty where it fits the evidence. A hacked site may have a security warning, a manual action or both; a core-update decline may involve neither.

Manual actions

A specific notice needs a complete, evidenced response.

I read the action and its scope first, then map the affected pages or practices to a correction plan. A superficial fix on a handful of URLs can leave the underlying issue in place.

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01

Confirm the scope

Review the notice, affected examples and wider patterns across the site.

02

Correct and document

Coordinate the agreed fixes and record what was changed and checked.

03

Request review

Prepare a clear reconsideration submission when the work is ready.

Algorithmic declines

Find what changed before deciding what to rebuild.

I compare dates, page groups and search demand with the site history. Update timing is useful context, but correlation alone is not a diagnosis.

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01

Separate the signals

Compare queries, countries, devices and page types, not only total traffic.

02

Assess the pages

Review intent, usefulness, evidence and the competing search experience.

03

Prioritise improvements

Agree changes that address the findings and measure their response.

Hacked websites

Secure the site, then restore a trustworthy search footprint.

Injected pages, malicious redirects and compromised templates can affect both visitors and search visibility. I coordinate the search work with the specialists responsible for securing the site.

Discuss This Recovery Issue →
01

Contain the incident

Your security team removes the compromise and closes the entry point.

02

Repair search signals

Review injected URLs, legitimate destinations, redirects and crawl access.

03

Validate and review

Check the cleanup and support the applicable Search Console review.

Content & AI spam

Improve the substance, not just the wording.

Scaled, unoriginal pages can fail readers whether written by people, automation or both. I assess the page purpose and evidence before choosing what to retain or change.

Discuss This Recovery Issue →
01

Audit the purpose

Find duplication, unsupported claims and pages created without a useful role.

02

Make deliberate decisions

Improve, consolidate or exclude content with approvals and URL planning.

03

Fix the publishing process

Set factual review, ownership and quality checks for future content.

MANUAL ACTION RECOVERY

Resolve the issue.
Document the correction.

A reconsideration request is not a persuasive letter in place of cleanup. I help your team address the action across its affected scope, validate the work and explain the changes with supporting evidence.

I can review unnatural links, content-related actions, cloaking, deceptive redirects or other issues identified in the notice. The actual report determines the investigation, not a preset checklist applied to every site.

How Google's manual action process works ↗

A CLEAR RECONSIDERATION RECORD

  1. 01

    The issue

    What Google reported and what the investigation found.

  2. 02

    The work

    Which practices and affected pages were corrected.

  3. 03

    The validation

    What was checked and the evidence supporting completion.

  4. 04

    The follow-up

    Submission status, feedback and any further action required.

AI SPAM + LOW-VALUE CONTENT RECOVERY

Repair what the content does.
Not just how it sounds.

Google's scaled-content policies concern manipulative, low-value publishing, regardless of how the text was produced. I audit the purpose, facts and usefulness of the affected pages.

Find the repeated weakness

Identify overlapping pages, copied material, unsupported claims and sections with no clear reader benefit.

Choose a useful correction

Retain and improve valuable material; consolidate or exclude weak pages with a considered URL plan.

Restore editorial ownership

Agree subject review, evidence requirements and approval before another batch is published.

AI can help organise an audit or compare page patterns. It cannot establish that a claim is true, or turn a superficial rewrite into a recovery strategy. I connect content improvements with accessibility and evidence for both search and AI-assisted discovery.

HACKED WEBSITE SEARCH RECOVERY

Remove the compromise.
Then repair the search footprint.

Security team responsibilities

Your host, developer or incident-response specialist contains the incident, removes malicious code and persistence, patches the entry point and validates the environment.

A clean-looking homepage is not enough to establish that the site is secure. I coordinate with the person responsible for that assessment.

My search-recovery work

I review injected URLs, cloaking, redirects, indexed spam and legitimate pages affected by cleanup. We plan correct URL responses and check Search Console reports after the technical work.

Where applicable, I support a security review or manual-action reconsideration. Those are distinct processes, chosen against the notice.

If a breach may involve personal data, your security and legal advisers should assess notification and reporting duties. Search recovery does not replace incident response.

OTHER POLICY + TECHNICAL ISSUES

Look beyond the
obvious explanation.

My audit follows the evidence across policy, publishing and technical implementation. Several issues can coexist, and a technical failure can resemble a penalty.

01

Doorway & duplicate-purpose pages

Review whether pages serve distinct needs or simply funnel similar searches to the same destination.

02

Cloaking & deceptive behaviour

Compare what users and crawlers receive, including hidden content and unexpected redirects.

03

User & third-party spam

Review moderation, injected material and the purpose of externally supplied sections.

04

Indexing & migration faults

Check noindex, robots rules, canonicals, redirects, rendering and server responses.

Explore Technical SEO Foundations →

RECOVERY MILESTONES

Know what has been fixed.
See what is changing in search.

01

Corrections completed

Approved changes delivered and validated.

02

Review status

Manual or security review progress where applicable.

03

Search response

Indexing, impressions and positions by affected segment.

04

Business response

Qualified visits, enquiries and orders with context.

I separate implementation from outcome. Review completion, search visibility and revenue do not move on the same timetable. We assess progress against the baseline and account for seasonality, demand and site changes.

Connect Analytics & Measurement →

INTERNATIONAL + MULTILINGUAL RECOVERY

Find the affected market.
Not just the site-wide average.

I review country, language and directory-level patterns when the data allows. A local service business, an international store and a publisher can lose visibility in different ways.

We agree which markets matter commercially and where native-language or subject-specialist review is needed. Regulated claims and legal notices remain subject to your authorised advisers.

Useful context for the first review

  • The approximate date and affected markets.
  • Search Console notices and site changes.
  • Previous content, link or migration work.
  • The team's ability to implement corrections.

DAAOMI FOR SEARCH RECOVERY

Six stages.
One accountable recovery plan.

DAAOMI stands for Discover, Analyze, Audit, Optimize, Monitor and Improve. The acronym takes the first letter of each stage. I use it to keep diagnosis, corrective work and follow-up connected.

  1. D

    Discover

    Establish what happened

    Gather the timeline, notices, markets and previous work.

  2. A

    Analyze

    Separate the signals

    Compare affected pages, queries, traffic and change history.

  3. A

    Audit

    Test the likely causes

    Review policy, content, links and technical evidence.

  4. O

    Optimize

    Deliver the agreed corrections

    Coordinate owners, approvals, validation and review documentation.

  5. M

    Monitor

    Track the response

    Follow search changes and any applicable review status.

  6. I

    Improve

    Refine the next priority

    Use the evidence to guide further work and prevent recurrence.

PENALTY RECOVERY SERVICES + PRICING

Start with the diagnosis.
Choose the delivery support.

Each proposal defines the affected scope, evidence required, deliverables and review boundaries. You know who implements the work and what is included before committing.

Understand the cause

Recovery Diagnosis

An independent investigation

Price on request
  • Discovery call and loss timeline
  • Search Console notice assessment
  • Affected page, query and market analysis
  • Scoped technical, content and link checks
  • Review of previous site and SEO changes
  • Evidence-led findings and priorities
  • Correction roadmap and responsibilities
  • Direct findings review with Himanshu
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Maintain expert oversight

Recovery Consultancy

Ongoing advice and review

Price on request
  • Agreed review cadence and priorities
  • Implementation review with your team
  • Relevant Search Console follow-up
  • Content and link-practice checks
  • Segmented search performance assessment
  • AI discovery observations where relevant
  • Recurrence-prevention recommendations
  • Direct calls and an updated action log
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Security incident response, major development, extensive content production, legal advice and third-party tools are separate unless expressly included. Consultancy does not automatically include implementation. The proposal names quantities, review cadence and responsibilities.

WORK DIRECTLY WITH HIMANSHU

Experienced advice.
A clear explanation of the work.

You need someone who can explain the evidence and make practical decisions with your team. I stay involved in diagnosis, priorities and progress reviews, rather than pass the brief through an account-management layer.

I can work with your current agency, developers and editors, or provide an independent review before you commission changes. The scope follows the problem and your ability to deliver.

Review the wider search experience.

My published case studies show named engagements and recorded outcomes. We can discuss which experience is relevant to your site and the specific recovery issue.

Explore Published Work →Discuss My Recovery Brief →

PENALTY RECOVERY CLIENT QUESTIONS

Before you remove links,
rewrite pages or change agencies.

How do I know whether my website has a Google penalty?

I start with the Manual Actions and Security Issues reports in Search Console, then compare the loss with indexing, site changes and performance data. A manual action has a specific notice. A ranking decline without that notice needs investigation; it may involve an algorithmic reassessment, a technical problem, demand changes or several causes together.

Have you helped websites recover before?

Yes. Across my 18+ years in SEO, I have helped multiple websites recover from manual actions and regain visibility after algorithm-related declines. I use that experience to investigate your situation, not assume the same correction fits every site. We discuss the relevant work, the evidence available and the responsibilities before starting.

What does your Google penalty recovery service include?

The work can include diagnosis, affected-page analysis, content and link review, technical checks, a prioritised correction plan, implementation oversight and recovery monitoring. For a confirmed manual action, I can help prepare the reconsideration submission after the issues have been addressed. The proposal identifies the site sections, review depth and delivery responsibilities covered.

Is an algorithmic traffic drop the same as a manual penalty?

No. A manual action is a review-based action reported in Search Console. An algorithmic decline does not carry that same notice or a manual-action reconsideration route. I compare the affected pages and searches with update timing, technical changes and competing results before recommending improvements. A core update can change relative rankings without the site having broken a spam policy.

Can you prepare a reconsideration request for a manual action?

Yes. I help identify the full scope of the notice, document corrections and prepare a clear account of what changed. The submission should explain the problem, the completed work and the evidence. We use the appropriate Search Console review process when the site is ready, rather than send repeated requests before the underlying issue is fixed.

Can you help a hacked website recover its Google visibility?

Yes, for the search-recovery work and coordination with your security team. I review injected URLs, redirects, indexed spam, affected templates and Search Console notices. Your qualified developer, host or incident-response specialist must remove the compromise and close the entry point. Once cleanup is verified, I support the applicable search checks and security or manual-action review process.

Should I disavow all backlinks marked toxic by an SEO tool?

No. A third-party score is not a Google penalty finding. I review the actual links, their history and any manual-action evidence before proposing removal or disavow work. Google says most sites do not need the disavow tool. Where it is justified, we document the rationale and protect legitimate links rather than submit a blanket list.

Can you recover a site affected by AI spam or mass-produced content?

I can audit the affected content and its publishing process. The important questions are accuracy, originality, purpose and value to the reader, not whether an AI tool touched the draft. I recommend what to improve, consolidate or remove from search, with subject specialists validating claims. Rephrasing the same weak material is not a complete correction.

Will you delete pages or links without asking me?

No. Material removals, redirects, disavow submissions and changes to valuable pages need an agreed plan and approval. I identify dependencies, preserve an appropriate record and coordinate testing. The first audit is a diagnosis, not permission to make irreversible changes across the site.

Do you cover doorway pages, cloaking and other spam-policy issues?

Yes, within the agreed audit. I review the relevant notice or evidence for issues such as doorway abuse, hidden text, deceptive redirects, scraped content, user-generated spam or misuse of third-party content. I apply the current policy to the actual implementation rather than label every similar-looking page a violation.

How long does recovery take, and will my old rankings return?

I first establish the cause, correction scope and practical milestones. Implementation, recrawling and any Google review each affect timing. Removing a manual action and regaining previous rankings are separate milestones; past positions are not automatically restored. I report the changes completed and the search response so you can assess progress against a realistic plan.

Do you work with international or multilingual websites?

Yes. I segment the investigation by country, language, directory, device and page type where the data supports it. A decline in one market can be hidden by a stable site-wide total. I can connect the work with international SEO and multilingual SEO, with local editorial review where needed.

Will recovery also improve visibility in AI search results?

I address accessibility, useful content and reliable evidence that can support both conventional search and AI-assisted discovery. I assess those outcomes separately: a ranking improvement does not prove that an AI system recommends the business. An AI visibility audit can identify additional gaps once the underlying recovery priorities are clear.

What access and information do you need?

Usually I begin with the website, approximate date of the loss, Search Console information and a history of important site or SEO changes. Appropriate read-only analytics access can help establish the baseline. Do not send passwords or customer records through the enquiry form. We agree least-privilege access and confidential handling before sharing sensitive material.

Can you work with our existing agency or developers?

Yes. I can provide an independent diagnosis, review a proposed correction plan or guide delivery with your team. Each task has an owner, approval point and validation step. For a consultancy-only engagement, I supply the priorities and review work without implying that development, security cleanup or content production is included.

How are recovery fees and reporting agreed?

I quote against the affected site sections, complexity, evidence available and support required. The options separate diagnosis, a corrective project and ongoing consultancy. Reporting tracks completed changes, review status where applicable, visibility and qualified visits or enquiries. Major development, incident response, legal advice and extensive content production are separately agreed.

START WITH A CLEAR DIAGNOSIS

Let's understand the loss
and agree the next step.

Share your website and the concern. I will help you define a practical starting point.

Discuss My Website Recovery →