Technical SEO
Crawling and Indexing Problems: A Search Console Diagnosis
Separate access problems, index directives and canonical choices before changing a page.
Himanshu Swaraj / Insights
SEO & Search Marketing
Practical guides to technical SEO, on-page optimisation, search strategy and choosing the right marketing support.
Articles
16 articles
Technical SEO
Website Navigation SEO: An Internal Linking Audit That Helps Customers
My checklist for connecting important pages through clear menus, contextual links and mobile journeys without overloading the site.
Search Marketing
What Is Search Engine Marketing? SEO and Paid Search Compared
What SEM means in a proposal, how organic and paid search differ, and how I decide whether a business should invest in one or both.
Digital Marketing
How to Get Your Website Noticed by the Right Customers
A channel-selection guide for businesses that need relevant visits and enquiries, not promotion for its own sake.
Search Visibility
Why Is My Website Not Ranking on Google? Checks to Make First
How I investigate a website that is missing from relevant searches, without confusing an indexing problem with a competitive ranking problem.
Technical SEO
SEO Mistakes Checklist: Diagnose the Problem Before the Fix
A prioritised review of access, targeting, internal links and measurement, combining the useful checks from my earlier two-part series.
Content SEO
Does Keyword Density Matter? Write for Relevance, Not Percentages
Why I do not prescribe a keyword percentage, and what I check instead when a page repeats the right words but fails to help customers.
Website Migration
Website Domain Migration Checklist: Before, During and After Launch
Plan URL mapping, launch checks and monitoring before moving your website to a new domain.
Technical SEO
PDF SEO Checklist: Make Useful Documents Easy to Find
How I review public PDFs for readable text, document structure, discoverability and the next step back to your business.