Analytics & Conversions
How I measure AI search visibility without confusing mentions with results
A brand mention, a linked source and a customer enquiry are different outcomes. My reporting keeps those differences visible.
Himanshu Swaraj / Insights
Analytics & Conversions
Understand what happens after a website visit. Practical checks for measurement, visitor intent, forms, checkout and qualified customer enquiries.
Articles
3 articles
Analytics & Conversions
Google Ads leads are poor quality: what I check before changing the budget
A cheaper enquiry is not always a better enquiry. I connect campaign decisions with what happens after the form is submitted.
Conversion Diagnosis
Website Traffic but No Sales? A Practical Conversion Checklist
Check measurement, visitor intent and the purchase path before paying for more traffic.