AI Search
What should an AI visibility audit actually deliver?
Before commissioning an audit, I want to know what it will help the business decide. Here is what I would expect in the scope, evidence and…
Himanshu Swaraj / Insights
Analytics & Conversions
Understand what happens after a website visit. Practical checks for measurement, visitor intent, forms, checkout and qualified customer enquiries.
Editorial standards & corrections
Articles
5 articles
AI Search
What to do when an AI answer gets your business facts wrong
An incorrect service, location or company detail needs an evidence trail. Here is how I would investigate it, correct verified records and track what remains unresolved.
Analytics & Conversions
How to Measure AI Search Visibility: Mentions, Citations and Leads
Measure AI mentions, citations and recommendations separately. Use an observation log, clear denominators and careful referral and lead reporting.
Analytics & Conversions
Google Ads leads are poor quality: what I check before changing the budget
A cheaper enquiry is not always a better enquiry. I connect campaign decisions with what happens after the form is submitted.
Conversion Diagnosis
Website Traffic but No Sales? A Practical Conversion Checklist
Check measurement, visitor intent and the purchase path before paying for more traffic.