Editorial standards & corrections

SEOFreelance.net is published by Himanshu Swaraj, an independent SEO, AI search and digital marketing consultant based in India. I am responsible for the editorial decisions on this website. This publication is part of my consultancy business; it is not a separate independent newsroom.

What I cover

I cover developments in search, AI discovery, advertising, analytics and digital marketing when they have a practical consequence for businesses. My aim is to explain what changed, what the evidence supports and what a business should consider doing next.

Sources and verification

I use original announcements, documentation, research and other directly relevant evidence wherever available, and link to the sources supporting material claims. A platform announcement describes what that platform says; it is not independent proof of its performance. I identify uncertainties, availability restrictions and limitations that affect the recommendation.

When I describe a test or observation, I explain its scope and date. Examples and illustrations are labelled where readers could otherwise mistake them for actual events, client evidence or documentary images. I do not invent interviews, quotations, client results or first-hand experience.

News, analysis and opinion

News reports describe verified developments. Analysis explains their possible implications and separates my interpretation from confirmed facts. Opinion expresses my judgement. Publication dates describe when an article first appeared here; an event or announcement may have a different date.

Updates and corrections

When a material factual error is confirmed, I correct it and add a dated note explaining the change. Substantial updates carry an updated timestamp and a note where useful to understand the development. Minor spelling, formatting and link maintenance do not turn an old article into new reporting. Original publication dates are retained.

To report an error, email sales@seofreelance.net with the article URL, the statement in question and supporting evidence. I review the evidence and make a correction or clarification when warranted. You can also use the contact page.

AI assistance and human responsibility

I may use AI tools to help organise research, compare information or prepare a draft. I remain responsible for checking material claims, sources, quotations and recommendations before publication. AI output is not treated as a source of truth. Material use of AI-generated imagery or other synthetic media is disclosed where it could affect a reader’s understanding.

Commercial interests and sponsorship

This website offers consultancy services, and articles may link to relevant services. Those links reflect that commercial relationship. Sponsorship, affiliate compensation, supplied products or a relevant client relationship will be disclosed clearly on the affected article. Paid promotional material will be labelled rather than presented as independent reporting. A product mention does not imply that I have tested it or that its provider endorses me.

Authorship and contact

Article bylines identify the author and link to a biography. Read about Himanshu Swaraj, website terms and the privacy policy. For editorial questions, use the email above.