Link Building
Link Building Tips: How to Evaluate a Backlink Opportunity
The checks I make before treating a link opportunity as useful, rather than choosing placements from a domain-score spreadsheet.
Himanshu Swaraj / Insights
SEO & Search Marketing
Practical guides to technical SEO, on-page optimisation, search strategy and choosing the right marketing support.
Articles
16 articles / Page 2
Technical SEO
SEO Meta Tags: What to Check and What to Ignore
A practical metadata review covering descriptions, indexing instructions and social previews, with clear priorities for business websites.
On-page SEO
Title Tag Optimisation: Write Titles That Match the Page
My approach to writing clear page titles, correcting template mistakes and measuring changes without chasing a character-count score.
Digital Marketing
Social Media and SEO: Build Discovery Without Chasing Ranking Myths
How I connect social activity with a useful website journey, while keeping engagement metrics separate from search rankings.
Choosing SEO Support
SEO Freelancer, Agency or In-House: Which Should You Hire?
Compare consultancy, freelance delivery, agencies and in-house ownership against the gap in your team.
SEO Recovery
Google Traffic Drop? Diagnose Content Quality Before Choosing a Fix
My approach to separating content problems, technical faults and search changes before recommending recovery work.
SEO Strategy
Before Starting SEO: A Campaign Planning Checklist
The decisions I want a business to make before committing to an SEO campaign, from the offer and budget to who will actually implement the work.