Link Building
Link Building Tips: How to Evaluate a Backlink Opportunity
The checks I make before treating a link opportunity as useful, rather than choosing placements from a domain-score spreadsheet.
Himanshu Swaraj / Insights
SEO & AI Search Insights
Practical advice on SEO, AI search, ecommerce and local visibility, grounded in the decisions I work through with clients.
By Himanshu Swaraj In search marketing since 2008Editorial standards & corrections
Article archive
24 articles / Page 3
Technical SEO
SEO Meta Tags: What to Check and What to Ignore
A practical metadata review covering descriptions, indexing instructions and social previews, with clear priorities for business websites.
On-page SEO
Title Tag Optimisation: Write Titles That Match the Page
My approach to writing clear page titles, correcting template mistakes and measuring changes without chasing a character-count score.
Digital Marketing
Social Media and SEO: Build Discovery Without Chasing Ranking Myths
How I connect social activity with a useful website journey, while keeping engagement metrics separate from search rankings.
SEO Recovery
Google Traffic Drop? Diagnose Content Quality Before Choosing a Fix
My approach to separating content problems, technical faults and search changes before recommending recovery work.
SEO Strategy
Before Starting SEO: A Campaign Planning Checklist
The decisions I want a business to make before committing to an SEO campaign, from the offer and budget to who will actually implement the work.