Himanshu Swaraj / Insights

SEO & AI Search Insights

Practical advice on SEO, AI search, ecommerce and local visibility, grounded in the decisions I work through with clients.

Article archive

18 articles / Page 2

Technical SEO

A prioritised review of access, targeting, internal links and measurement, combining the useful checks from my earlier two-part series.

Updated 7 Sep 20264 min read

Content SEO

Why I do not prescribe a keyword percentage, and what I check instead when a page repeats the right words but fails to help customers.

Updated 19 Sep 20264 min read

Technical SEO

How I review public PDFs for readable text, document structure, discoverability and the next step back to your business.

Updated 7 Sep 20265 min read

Link Building

The checks I make before treating a link opportunity as useful, rather than choosing placements from a domain-score spreadsheet.

Updated 7 Sep 20264 min read

Technical SEO

A practical metadata review covering descriptions, indexing instructions and social previews, with clear priorities for business websites.

Updated 19 Sep 20264 min read

On-page SEO

My approach to writing clear page titles, correcting template mistakes and measuring changes without chasing a character-count score.

Updated 7 Sep 20265 min read

Digital Marketing

How I connect social activity with a useful website journey, while keeping engagement metrics separate from search rankings.

Updated 7 Sep 20264 min read

SEO Recovery

My approach to separating content problems, technical faults and search changes before recommending recovery work.

Updated 7 Sep 20264 min read

SEO Strategy

The decisions I want a business to make before committing to an SEO campaign, from the offer and budget to who will actually implement the work.

Updated 7 Sep 20265 min read