Himanshu Swaraj / Insights

SEO & AI Search Insights

Practical advice on SEO, AI search, ecommerce and local visibility, grounded in the decisions I work through with clients.

Article archive

24 articles / Page 2

Ecommerce

A disapproval is a symptom. I trace it back to the product, the data source or the account before recommending changes.

Updated 19 Sep 20265 min read

Technical SEO

My checklist for connecting important pages through clear menus, contextual links and mobile journeys without overloading the site.

Updated 26 Oct 20264 min read

Search Marketing

What SEM means in a proposal, how organic and paid search differ, and how I decide whether a business should invest in one or both.

Updated 26 Oct 20265 min read

Digital Marketing

A channel-selection guide for businesses that need relevant visits and enquiries, not promotion for its own sake.

Updated 7 Sep 20265 min read

Local SEO

A selective starting list and a working process for business details, profile ownership and useful local discovery.

Updated 7 Sep 20264 min read

Search Visibility

How I investigate a website that is missing from relevant searches, without confusing an indexing problem with a competitive ranking problem.

Updated 8 Sep 20264 min read

Technical SEO

A prioritised review of access, targeting, internal links and measurement, combining the useful checks from my earlier two-part series.

Updated 26 Oct 20264 min read

Content SEO

Why I do not prescribe a keyword percentage, and what I check instead when a page repeats the right words but fails to help customers.

Updated 19 Sep 20264 min read

Technical SEO

How I review public PDFs for readable text, document structure, discoverability and the next step back to your business.

Updated 7 Sep 20265 min read